4 March 2026

Dear APSA Members and Friends

Hong Seh Yachting is a well-established luxury yacht dealer and broker in Singapore, Malaysia and Indonesia representing prestigious brands including Ferretti Yachts, Riva, Pershing, Sunreef, Boston Whaler, Schaefer and Zodiac. As a respected name in the yachting industry, Hong Seh prides itself in having a team of dedicated and experienced professionals who bring with them an unparalled wealth of knowledge in yacht sales and management services along with comprehensive after-sales service. As a subsidiary under the Hong Seh Group, we trace our lineage back to 1936, distributing marine and automotive materials. We are set to offer avid boaters the best in luxury, style, comfort, and safety in the premium boating lifestyle.

Ferretti Group is the world leader in designing, building and marketing luxury motor yachts. The Ferretti Group’s exclusive portfolio consists of some of the most prestigious brands in the world including: Ferretti Yachts, Pershing, Itama, Riva, CRN, Custom Line and Wally. The Ferretti Group yachts are distinguished by their excellent quality, safety, performance at sea, and design. Each brand in Group has its own unique charm which makes it immediately recognizable. Ferretti Group’s global presence throughout Europe, the Americas and Asia Pacific regions are supported by a sales and distribution organization with an exclusive network of 52 carefully selected dealers and yacht brokers who market our luxury yachts for sale in over 80 countries. Ferretti Group Asia Pacific services the markets from Japan to Australia/New Zealand with its sales and service centre headquarters in Hong Kong, as well as several representative offices and sales centres in Shanghai and other locations in China, as well as dealership presences in fourteen countries.

German High Performance Water Sled SEABOB-CAYAGO Asia Pacific is building on its success during the Singapore Yachting Festival, and has continued to strengthen its commitments to dealer support and customer services by launching a service campaign in the APAC region.

The 34th edition of the Sanctuary Cove International Boat Show (SCIBS) has cemented its position as the Southern Hemisphere’s leading boating and marine showcase, boasting impressive attendance, exceptional sales and a vibrant, festival atmosphere. Over four action-packed days, SCIBS 2023 attracted 47,345 visitors who flocked from all over the globe to view thousands of marine products, and an impressive 740 vessel line-up, including an all-time record of 315 boats on water and over 100 Australian, Asia-Pacific and World premieres.

https://www.hfw.com/Comprehensively-Yachts-Industry-Briefing-May-23