About APSA

Be part of the Asia Pacific

Photo by: Tim McKenna

A diverse group of people stand and smile on a curved wooden staircase and at its base inside a bright, spacious room with large windows and a glass display case.

About APSA

Asia-Pacific Superyacht Association (APSA) is the leading professional and regional yacht industry association for Asia; and the first ever cross-country association established in Asia.

Objectives:

  • We work to actively promote our members who are Asian yacht businesses and for worldwide yacht businesses that want to do business in Asia.
  • We promote the South, South East and Eastern Asia region to the global superyacht community as one of the world’s three main cruising regions.
  • This is achieved through collaborative promotional activities, sponsored social events and international yacht shows such as Monaco, Fort Lauderdale, Singapore and Thailand Yacht Show; and direct promotional activities year round to proactively connect our members with Captains and Owners.

APSA lEADERSHIP

Nigel Beatty Chairman
Super Yacht Logistics, YACHTZOO UK, US & Japan
Christophe Ceard Vice Chairman
BSM Yachting Germany
Joe Yuen Honorary Treasurer
Lodestone Yachts Hong Kong
Antony Cowie Honorary Secretary
Cowie & Co Hong Kong
Gordon Fernandes Committee Member
Asia Pacific Superyachts UK & Thailand
Luca Santambrogio Committee Member
Frigomar srl Italy
Alex Teji Honorary Legal Advisor
Hill Dickinson United Kingdom
Suzy Rayment Executive Director
Asia-Pacific Superyacht Association Hong Kong/Australia
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NIGEL BEATTY - Chairman

Super Yacht Logistics | YACHTZOO - Japan/Monaco

Nigel Beatty has been Chairman of APSA since 2016 and is a Founding Member of the Association. Following a career in the Royal Navy, Nigel became a MCA Master (Y) 3,000 GT on various large private and charter yachts.

In 2004 he came ashore and set up Super Yacht Logistics (SYL) in Japan and the USA, with offices in Australia, UK, Taiwan and Monaco following. Nigel also started Fathom Supply, YOTFIX and Azure Yacht Crew Health, all of which run as part of the SYL Group.

He is a licensed yacht broker with YACHTZOO in Monaco and established YACHTZOO Japan in 2017.

CHRISTOPHE CEARD - Vice Chairman

BSM Yachting GmbH - Germany

Christophe Ceard is a Founding Member and Vice Chairman of APSA since 2016. He graduated with an International Business Administration Degree in Paris and has worked in the marine industry for over two decades, managing operations across Spain, the Caribbean, France, Switzerland, Asia and Germany.

Starting in the fast ferry sector, Christophe moved to the superyacht industry, working for the Parkview Group for 14 years, then Ocean Independence, followed by Swiss Ocean Yacht Management.

He now leads BSM Yachting, the yacht specialised arm of the Schulte Group, a world-leading global maritime company.

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JOE YUEN - Honorary Treasurer

Lodestone Yachts - Hong Kong

Joe Yuen is the Honorary Treasurer of APSA and the founder of Lodestone Yachts, a yacht management company based in Hong Kong. The company looks after both locally owned and visiting superyachts.

A Hong Kong native educated in Florida, Joe was first introduced to superyachts there and has since worked on several major boat projects. He was previously Chief Representative for Burgess Yachts in Hong Kong and Macau.

A Founding Member of APSA, Joe served as Honorary Treasurer for several years before returning to the Committee.

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ANTONY COWIE - Honorary Secretary

Cowie & Co - Hong Kong

Antony Cowie is the Honorary Secretary of APSA. Admitted in Hong Kong and England & Wales, Antony has gained significant experience working with leading law firms and in senior in-house roles with global maritime leaders over 20 years.

His focus in recent years has been servicing the superyacht sector. He recently established his own boutique law firm, Cowie & Co, providing specialist yachting legal advisory services.

Having worked in London, Singapore and Hong Kong, Antony has in-depth knowledge of both the European and Asian markets.

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GORDON FERNANDES - Committee Member

Asia Pacific Superyachts - UK & Thailand

Gordon Fernandes joined the APSA General Committee in 2021. He co-founded Asia Pacific Superyachts with Captain Charlie Dwyer in 2008 and remains its General Manager, overseeing operations in Thailand and an expansive regional network spanning 12 countries.

Gordon came to Thailand as a dive master and, after travelling the region, returned to work with superyachts in Phuket where he is now based.

He has worked tirelessly to bring superyachts to Asia-Pacific regions and co-organised the annual Asia Superyacht Rendezvous. Gordon was the Thailand presenter in the APSA Grand Tour 2021.

LUCA SANTAMBROGIO - Committee Member

Frigomar srl - Italy

Luca Santambrogio started his career in the IT industry, where experience on international markets led him to the marine sector.

He began working with Veleria San Giorgio designing and producing life jackets before joining Frigomar in 2022 – one of the most innovative manufacturers of air-conditioning and refrigeration systems for the nautical sector.

As Export Manager, Luca is responsible for export activities, marketing and the management of trade and boat shows worldwide. Frigomar joined APSA in 2023.

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ALEX TEJI - Honorary Legal Advisor

Teji | Cowie - United Kingdom

Alex Teji joined APSA in 2012 and serves as Honorary Legal Advisor.

He is a co-founder of Teji Cowie and advises a diverse international client base operating across Monaco and the Far East. Having studied Economics before turning to law, Alex spent time with an international law firm in Singapore and London.

Known for his discretion and pragmatic approach, he is typically engaged from the outset of an acquisition, construction or sale of a superyacht – advising on ownership structure through to coordinating completion and delivery.

Suzy Rayment Profile Photo

SUZY RAYMENT - Executive Director

Asia-Pacific Superyacht Association - Hong Kong/Australia

Suzy Rayment is the Executive Director of the Asia-Pacific Superyacht Association. With extensive experience in media and publishing, Suzy was Editor of the RHKYC magazine Ahoy before establishing and owning Yachtstyle magazine.

She is one of the founders of the Hong Kong Boating Industry Association and served on its Council before joining APSA.

With a passion for sailing, Suzy works regionally and internationally to grow and develop the yachting industry across the Asia-Pacific region.

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