Fraser Asia and ASIAMARINE provide luxury yacht services across Asia. Combining the global expertise of Fraser Yachts with the regional strength of ASIAMARINE, the company offers a full suite of services including yacht brokerage, charter, management, new build consultancy, and crew services.
Founded in 2013 in Hong Kong by French entrepreneur Eric Noyel, ASIAMARINE was established to respond to the growing demand for professional yacht services in Asia. With over two decades of experience in the yachting industry, the company has grown to become a recognized leader in the region. Its operational footprint now extends beyond Hong Kong to Thailand, and Singapore, and offers clients seamless access to premium services across Southeast Asia.
ASIAMARINE played a pioneering role in launching Hong Kong’s first luxury charter fleet, and has since expanded its charter operations throughout Asia. Fraser Asia offers curated charter experiences across destinations such as Thailand, Indonesia, the Philippines, and the Maldives, providing personalized itineraries, onboard concierge service, and luxury hospitality. Clients can choose from a wide range of yachts—from performance motor yachts to full-service superyachts—supported by experienced crews and shore-based coordination teams.In 2025, Laura Verbrugge was appointed Head of Asia at Fraser Yachts.