Hong Seh Marine Pte Ltd

A subsidiary of the esteemed Hong Seh Group—with roots dating back to 1936—Hong Seh Yachting is a highly recognized name in Southeast Asia’s luxury marine industry. Headquartered in Singapore, the Company specialize in the sales and service of high-end pleasure crafts across Singapore, Malaysia, and Indonesia.

Originally named Chop Hong Seh, founded in Singapore in 1936, began as a hardware shop and ship chandler before evolving into a major automotive and marine business. Now known as Hong Seh Group, it is led by the Tan family and is a significant importer and distributor of luxury and electric vehicle, which later on expanded into yachts with Hong Seh Yachting in 2008.

Representing an elite portfolio of brands including Ferretti Yachts, Pershing, Riva, Custom Line, Boston Whaler, Schaefer, and Zodiac, the Company cater to ultra-high-net-worth individuals who demand uncompromising excellence. Services includes encompassing new yacht sales, brokerage, after-sales support, and refit/maintenance, ensuring a seamless ownership experience anchored in trust, heritage, and precision.