APSA Members are invited to ‘The Festival of Connoisseurs’ (TFOC), organised by Informa Markets. This curated gathering being held from the 4-6 November at the AsiaWorld-Expo, Hong Kong Hall 3 & 6 and Marina Showcase, is for those who appreciate excellence, craftsmanship, culture, and discovery. Bringing together nine distinct worlds under one roof, TFOC invites APSA members to explore exceptional brands, rare experiences, and meaningful connections. Held in Hong Kong, the festival celebrates the art of understanding, where luxury is not about being seen, but being understood.
Hong Kong context: As announced in this year’s Policy Address and Budget, the Government has earmarked $100 million to attract large-scale international exhibitions with new elements to Hong Kong, with a view to developing Hong Kong into the first-choice platform for showcasing Mainland and international brands. The Festival of Connoisseurs (TFOC) is the first international flagship exhibition supported by the new funding, organised by Informa Markets in collaboration with AsiaWorld-Expo. Hong Kong’s “super-connector” role links international brands, the mainland market and consumers across Asia. As a free port with no VAT or general sales tax — plus mature MICE facilities, hotels and harbour setting — it offers a whole-city platform for brand display and trade. The November series forms part of Hong Kong’s events economy (mega-events / 盛事經濟).
Hong Kong also has favourable conditions for a yacht economy: harbours and islands, shipping services, international connectivity, and hotel and dining support that combine marine activity with city tourism. “粵艇南下” commenced with its first voyage on 16 October 2026; the Marine Department has introduced one-stop online pre-arrival procedures and five designated visiting-yacht anchorage areas; new berths and harbour projects continue. Through “City-as-your-showroom” / 全城即展廳, TFOC connects curated indoor showcases with outdoor and waterfront experiences, turning Hong Kong’s connector role into business opportunities for brands, yacht owners and connoisseurs — while early-November pre-exhibition events and selected public activities open the festival to the business community, industry buyers and the wider public. Marina Fest and The Lantau Yacht Club Boat Show 2026 – Festa Nautica place public participation alongside the main show. This aligns with Government policy to develop the yacht economy and to consolidate Hong Kong’s status as an international convention and exhibition hub.
The Festival of Connoisseurs (TFOC) (4–6 November 2026) Organiser: Informa Markets. Soft launch 2026; expand 2027.
Date / time: 4–6 November 2026: 4 November- 10:00 – 18:00, 5 November 11:00 – 18:00 and 6 November 11:00 – 17:00
Venue: AsiaWorld-Expo, Hong Kong Hall 3 & 6 and Marina Showcase
Public access: Members of the public may visit Marina Showcase following advance registration. For Programme and registration updates: www.tfochk.com
Schedule of Events:
Day 1 — Opening & media programme (4 November 2026)
• Venue: AsiaWorld-Expo, Hong Kong.
• Opening ceremony: from 10:30am.
Guests of Honour (Opening ceremony)
• VIP and media tour: after the opening ceremony.
• Government Officials
• Mrs. Vivian Cheung Kar-fay, JP, Chief Executive Officer of the Airport Authority of Hong Kong
• Mr. Patrick Martell, Group Chief Operating Officer and Informa Markets Chief Executive, Informa Markets.
Feature Speakers
• Mr. Carson Chan – The Details You Didn’t Know You Were Paying For / How to Start a Watch Collection
• Dr. Chloe Suen & Dr. Joseph Ngui – Patronage to Institution: Giving Art a Home
• Mr. Michael Ellis – Separating the signal from the noise: Why the Michelin Guide remains more relevant than ever
• Mr. Frank Yu × Mr. Jonathan Hui, moderated by Mr. Matthew Marsh – What’s the Point of an Exceptional Car If You Never Race It?
• Mr. Keith Wong – Launch of Simon Yam Art Whisky and Art & Whisky Collaboration
• Mr. Septime Webre – East-Meets-West Trends in Arts and Culture
• 馬學東 – Why Are Some Things Worth More Than Others?
Full Speaker list and Programs: https://www.tfochk.com/programme/
The Lantau Yacht Club Boat Show 2026 – Festa Nautica (6–8 November 2026)
• Date / time: 6–8 November 2026, 10am–6pm daily.
• Venue: Lantau Yacht Club, Discovery Bay.
• PUBLIC — free admission upon advance registration.
• Content: yacht displays, marine technology, lifestyle experiences bringing yachting closer to the community.
• Registration: https://www.eventbrite.hk/e/lantau-yacht-club-boat-show-2026-tickets-1998475884167
